As event professionals, we understand the importance of staying ahead of the curve and using the latest and greatest technology to enhance our events. In recent years, one such technology that has gained a great deal of traction is event mobile apps. But what are they? And more importantly, how can you use them effectively to make your events shine?
Simply put, an event mobile app is a software application that can be installed on a smartphone or tablet computer and used to access information about an event. This can include schedules, maps, updates, announcements, and more. But that’s just the beginning!
Event mobile apps can also provide a way for attendees to connect, share photos and experiences, and more. In short, they can add a whole new level of excitement and engagement to your events!
So how can you use event mobile apps effectively? Here are a few tips:
Make Sure Your App is Designed With Your Attendees in Mind
Your app should be easy to use and navigate, with a user-friendly interface. It should also be packed with features and information that your attendees will find valuable and relevant.
Take some time to research other event mobile apps out there to get an idea of what’s possible, and then work with a developer to create an app that meets your specific needs.
Furthermore, your app should be designed to work well on the devices that your attendees are most likely to use. If you’re targeting a business audience, for example, you’ll want to make sure your app is compatible with both iOS and Android devices.
Promote Your App Before, During, and After the Event
Make sure your attendees know about your app well in advance of the event so they can download it and start using it right away. Utilize all of your event’s marketing channels, from:
Social Media
Don’t forget to promote your app on social media! Create a hashtag for your event and encourage attendees to use it when posting about the event on Twitter, Facebook, Instagram, and other platforms. You can also use social media to drive downloads of your app by including links to the app store in your posts and tweets.
Email Marketing
Include information about your event mobile app in your email marketing campaigns leading up to the event. Send out regular updates with helpful tips on how attendees can use the app to make the most of their experience. You can also use email to promote any special features or discounts that will be available through the app.
Flyers and Posters
Include information about your event mobile app on all of your event’s printed materials, such as flyers, posters, and brochures. Be sure to include the app’s logo and a QR code that attendees can scan to download the app directly to their smartphones or tablets.
On-Site Promotions
Make sure you promote your app at the event itself! Include information about the app in your event program, and make announcements throughout the day encouraging attendees to download and use it. You can also set up a table or booth where attendees can learn more about the app and how to use it.
Keep Your App Updated with the Latest Information
Your app should be a living, breathing tool that evolves along with your event. Make sure you keep it updated with the latest schedules, maps, announcements, and more. And if you make changes to your event after the app has been released, be sure to push out updates, so attendees always have the most accurate information at their fingertips.
Additionally, you should regularly add new features and functionality to your app to keep it fresh and engaging. For example, you could add a social media feed so attendees can see what others are saying about the event in real-time. Or you could add a photo sharing feature so attendees can share their photos and experiences.
Encourage Interactivity and Engagement
One of the best things about event mobile apps like Eventtia is that they can promote interactivity and engagement among attendees. So take advantage of this by incorporating features like:
Photo Sharing
Encourage attendees to share photos from the event by creating a photo-sharing feature in your app. You could even offer prizes for the best photos, which would further incentivize attendees to take and share pictures.
Social Media Integration
Make it easy for attendees to share their experiences on social media by integrating your app with Twitter, Facebook, Instagram, and other platforms. This way, attendees can post updates, photos, and more directly from your app without having to leave it.
Gamification
Add some fun and excitement to your event by incorporating gamification into your app. You could create a leaderboard where attendees can earn points for completing specific tasks, such as checking in at different locations or taking photos. The possibilities are endless!
The more interactive and engaging your app is, the more likely attendees will be to use it – and to have a great time at your event!
Collect Feedback and Use It to Improve Future Events
Finally, don’t forget to collect feedback from attendees after your event is over. This can be done through:
- Surveys: Event apps make it easy to collect feedback from attendees through surveys. You can send out surveys directly through the app or via email after the event is over.
- Polls: Polls are a great way to collect quick feedback from attendees on their experience with your app. You can include polls within the app itself or post them on social media.
- Feedback Form: If you want to collect more detailed feedback, you could create a feedback form that attendees can fill out after the event. This could be done online or offline, depending on your preference.
Use this feedback to improve your event planning for future events – and to make sure your event mobile app is always making a positive impact.
Conclusion
Event mobile apps can be a great way to enhance the attendee experience and add excitement and engagement to your events. By following these tips, you can use them effectively to make your events shine!
Make sure you promote the app before and during the event, keep it updated with the latest information, encourage interactivity and engagement, and collect feedback after the event is over. By doing these things, you can ensure that your event mobile app is always making a positive impact.
