Have you ever wondered how to develop your own marketing agency? Do you want to build an agency that generates millions of dollars in revenue? If so, read on. We’ll show you how to develop your own marketing agency to improve other businesses by helping them grow their revenues.
1. Apply social media to yourself
Social media can be used for many things. One of them is to build your personal brand. You could use it to build a personal network, share your work or even build a website with a portfolio. If you come from a marketing background, then chances are that you already know how important social media is for marketing companies and their clients.
But what about when you’re an individual? How does social media play into your own business model as an independent marketer? Here’s the thing: if you really want to make it as an independent marketer or agency owner, then you need to start using social media right now.
2. Pick lucrative niches
You want to pick a niche that you know well. If you’re an expert in the industry, then it’s likely that your services will be more in demand than if you’re just starting out.
You also want to pick a lucrative niche – one with lots of competition and potential for growth. The more people who are aware of your service, the better chance you have at making money from it.
Finally, choose a niche that is easy to sell, market and support because all of these factors play into how much time and effort it takes for you to run an agency successfully (and profitably).
3. Create packages
The best way to get clients is through referral. So, once you’ve got a few clients, it’s time to spread the word and ensure they know what you’re doing. You can do this by creating packages cheaper than hiring a full-time employee or freelancer and even cheaper than hiring a consultant or agency.
These packages will allow you to show potential clients what they get when they hire you. They’ll also make it easier for them to understand what’s included in your services and how much time it takes for you to do each task. Once you’ve created these packages, share them with everyone who could benefit from your services (current clients included).
4. Win clients quickly
If you’re just starting out, it’s important to get your name out there as soon as possible. To do this, you need to be able to win over potential clients quickly and easily so they’ll want to work with you.
The best way for this is by selling yourself using your experience:
- Understand their needs and how you can help them
- Use your network (e.g., friends, colleagues) to reach out to them directly or through referrals
- Give them a reason why they should say “yes” (e.g., lower rates than competitors; offer extensions on contracts or job opportunities for junior staff members)
A professional CRM software for a marketing agency like Function Point can help you to maintain this goal easier.
5. Tell engaging stories to attract followers
The next step is to tell engaging stories that attract followers—and, eventually, clients and investors. Stories are a powerful way to capture the attention of people who have never heard of you before and make them want to connect with you. People like hearing stories because they can relate to them, and they help build trust between the storyteller and the audience.
Stories can also be used in other ways:
- Tell stories about your team members or partners (or even customers) that show how great they are at what they do. This can help attract more talented employees or volunteers for your business!
- Use customer anecdotes as testimonials for why their strategy works so well for others too. This will encourage more people to try out your services without having any doubts about whether it’ll work out for them too!
- Share company milestones such as new hires or office moves with industry influencers as well. This will let everyone know how successful you’ve been over time so far!
6. Track results
You’re going to want to track your results. You’re going to want to track your competitors, and you should be tracking your goals and marketing efforts as well. Keeping an eye on how your website performs is crucial, as is keeping tabs on social media usage and content creation.
You should also be evaluating sales numbers as often as possible so that you can review the effectiveness of what you are doing in terms of generating leads (and ultimately closing sales).
You shouldn’t forget about tracking all the other vital metrics, either. Customer satisfaction surveys along with staff performance reviews are both essential when it comes to growing a successful business from scratch!
7. Hire staff
Now that you’ve got the basics of your agency figured out, it’s time to hire some staff. You’ll want to make sure that you’re hiring people who know what they’re doing and that they’re going to be a good fit for your company culture.
Here are some things to keep in mind:
- Hire staff based on their skills and experience. Make sure they have proven expertise in whatever field they specialize in (marketing strategy, social media management, etc.). It’s always better to find someone who has worked at an established agency or is currently employed at one.
- Hire staff based on their personality. They need to be pleasant as well as competent—this will help ensure good relationships with clients and other agencies working with yours on projects together later down the road (or even just when everyone goes out for drinks after work). Also, look at whether or not there are any potential conflicts between employees’ personalities; this can cause problems within teams down the road if left unchecked!
Conclusion
There you have it! These are the steps to developing your own marketing agency. If you’re an entrepreneur looking for a way to make money and help others, then this might be exactly what you need. We hope these tips will guide you on your journey toward building a successful business.
