Business communication has become super easy with the help of WhatsApp Business API. If you are one among those medium or large-sized businesses still struggling to create visibility for your brand, it is the right read for you.
WhatsApp is the platform of today’s generation. The world communicates through WhatsApp. What makes it more unique is that most people, including the vendors, are now available on WhatsApp. Thus, knowing about it and applying the power of WhatsApp Business API is essential to survive in the virtual world today.
What does WhatsApp Business API mean for your business?
The objective of the launch of WhatsApp Business API was to help the MSMEs and the large corporations. For instance, if your business wants to establish communication with many customers at scale, WhatsApp API is the thing for you.
In simple terms, WhatsApp Business API automates the chat and communication for your business. There would be automated replies, and also you get the flexibility to integrate it with the WhatsApp chatbots. Indeed, the interactive messages would surely help you get the leads within no time!
In short, you can imagine a smooth-running way to create personalized communication with the help of WhatsApp API. It is a flow that is perfect for businesses.
Use case: With the help of automated reminders and notifications, you can enhance and boost your customer acquisition to the best limits in a short period.
Are you confused between the WhatsApp business app and WhatsApp Business API?
Indeed, both are different. Here is what a WhatsApp API would mean to your business.
WhatsApp API is designed for businesses that are struggling to scale online. For instance, it is only meant for medium and large-scale enterprises. On the other hand, the WhatsApp app is good for small businesses with fewer customers.
- The WhatsApp app does not support some features like bulk messaging to the leads and customers.
- The next thing is automation. WhatsApp Business API can automatically trigger messages with integrations and other APIs.
- You get access to an intelligent dashboard system and flexibility for multiple logins.
Unlike the WhatsApp business app, there is no front-end interface for the WhatsApp API. So, there is a need for the WhatsApp API to integrate directly with the business software. WhatsApp Business API can only be accessed via WhatsApp business solution providers.
Key features of WhatsApp business API
- Super easy integration with tools like analytics, CRM, and other third party apps
- Access to verify WhatsApp business profiles and green ticks
- Easy approach for bulk notifications, like messages broadcast
- No app or interface
- WhatsApp chatbot, easy and interactive message support
Is WhatsApp business API suitable for you?
So, before you get started, let us clarify the need to adapt to the new transformation in business communication. The shortest answer is that businesses with 1-5 people should not go with APIs. There is no harm in it, but there won’t be significant gain!
Thus, the WhatsApp business app is the perfect way to manage your brand online for small businesses. Now, go through the points below to know if your business profitably qualifies to go with the WhatsApp Business API.
- You are a large organization/business.
- You have 300+ active customers and get progressive leads daily
- Your business wants to send automated and impressive messages/notifications to a large number of customers (Yes, it could be the purchase updates and tracking details also)
- Your large-scale business wants to acquire new customers, and you are looking forward to improving your customer support drastically.
- You are looking forward to offering a personalized buying experience.
- Also, you need two people to manage your expected conversion volume effectively.
Indeed, it is worth noting that the time spent on each conversation and the response time are enough to make or break your business. Not to be wrong, it is critical for a business’s growth. In this scenario, if you choose a third-party automation tool, it could be one of the best decisions for your business growth.
Security with the WhatsApp Business API
One aspect is above everything. And to be honest, it is the security of the data related to your business. There should always be a compliance check to test the authenticity of the third-party applications you use. So, here is what you should be expecting from the WhatsApp business solution providers.
End-to-end encryption
The third party’s servers and your servers are end-to-end encrypted via HTTP. That means WhatsApp cannot read or take action on any message threads or conversations.
Adherence to the protection of data
There should not be any messages or conversational threads that should be archived on the third party’s server sides. Also, This one fact that you should check as a business owner and also adhere to the sharing protocols with the third party.
Look for high secure transmission.
Nobody likes delayed responses, not even your customers! Look for the WhatsApp Business solution provider that provides secure transmission, including VPN and TLS tunnels. These are effective in protecting the messages throughout the transmission journey.
WhatsApp Business API pricing
From February 2022, there will be a change in how WhatsApp used to charge the businesses with each conversation. It call WhatsApp’s conversation-based pricing. Here is what it says-
Business-initiated conversations: These conversations are initiated by the business. If your business wants to get in touch with a customer, you can use this. These require message templates.
User-initiated conversations: This is where the user messages the business. Here, the rule is if the business responds to the message in a 24-hour window, there is no cost incurred to the company. It will be counted as a user-initiated business.
Conclusion
Get the best of your business with the WhatsApp Business API. Now, the world is looking forward to connecting with companies from where they start their day- WhatsApp! Target your leads and create impressive visibility for your business with the simple tricks with WhatsApp API for interaction. Get started today!