You must already have heard of content marketing agencies. In the simplest of terms, if you’re a growing business, or you want to grow your business then a content marketing agency in India should be your best pal. They devise and implement content marketing strategies or content-led digital marketing campaigns that help your brand become more visible, get more traffic and finally generate more solid leads.
But what exactly does a content marketing agency do? Let us clear some air around that. A content marketing agency designs and implements content marketing strategies so that the content that is produced (regularly) and finally distributed, reaches the audience that your business wants to reach, helps build the trust between the consumer and your brand and finally nudges the buyer down the sales funnel. The ultimate goal of a content marketing agency is to increase a company’s customer base and revenue.
Now, you might be thinking why hire a content marketing agency when you can do the marketing bit yourself. Well, yes, this approach will save money. But, ask yourself, do you have the time, or even the skills required, to market your content properly? Do you have experience in developing content strategies, implementing them, and then measuring their performance? The answer to these questions is most likely to be no. So, it’s settled then, a content marketing agency can do the job better for you.
Here is What a Top Content Marketing Agency in India Do
In this section, we’ll look at the various roles a content marketing agency in India plays and how it can help your business. This should help you get a clear idea of what you can expect from a content marketing agency and why you should hire one.
Generate Leads but at a Lower Cost
Every successful business needs to have a steady sales funnel that will lead to more sales. So, your business will need reliable leads that your sales team can convert. Content marketing is a great way of generating leads. Even better, these leads are inbound (meaning the customer has visited your website to leave a query) and hence they are more convertible than outbound leads (which are generated by cold calls).
A content marketing agency can help build the process to generate such leads by implementing the right content strategy, producing all that content, and finally promoting that content. Once this machine starts working, your leads will start flowing in. Also, in the long run, the cost of each lead is definitely going to cost your lesser than traditional marketing or paid marketing.
Increase Brand Awareness
The first thing that a content marketing campaign aims at is to build brand visibility and trust. A content marketing agency will be using different types of content formats to do this, and then power it with SEO, social media, and email marketing to reach the right set of customers.
Devise Content Strategy, Creation and Distribution
Nothing works without a content marketing strategy. You can produce all the content you want, and invest in the best of writers, if you do not know who you are targeting, how to implement the whole campaign or a team of resources to deliver, or a way to measure whether all the content produced is working, then your content marketing campaign is not going to work.
It’s like shooting darts in the dark. A content marketing agency helps your devise the right strategy for your business, provides the right team of content writers, designers, SEOs, copywriters, marketers, and finally enables the lead to flow into your sales funnel.
Provide the Right Digital Expertise
It’s okay if content marketing, and keeping up with (the ever-changing) SEO isn’t your company’s forte. A content marketing agency offers not only the services of content creation and marketing, it also offers SEO, social media, email marketing, and design services. All of these are interrelated and needed to build a successful content-led digital marketing inbound campaign. Finally, a content agency in India will also have the resources to help you create various content marketing formats that are right for your business.
Produce Multiple High-Quality Content Pieces
Finally, what a top content marketing agency in India does is to create consistent high-quality content. The content that you get from a content marketing agency will not just be of good quality. When a content marketing agency plans its content pieces, it will first find out what are the keywords (short and long-tail) that can be included in the content, the topic that will help the content rank, create content in a way that incorporates all keywords and questions that your buyer is likely to ask, find more keyword opportunities to get more traffic, and finally power the content with SEO so that it ranks and gets traffic to flow into the website. Add to that, the content agency will invest in finding your business the best of writers who can create content that offers value to your customer.
How to Select the Best Content Marketing Agency
There are many content marketing agencies around. All of them claim to perform the above-mentioned roles. So, how should you choose one out of them? It can get pretty confusing to make the right choice with an overwhelming amount of options available, but these tips will help:
- Before you start a hunt for the best content marketing agency, assess what your business wants to achieve with content marketing.
- Do not fall for the claims blindly, take out some time to read reviews, testimonials, and a portfolio of the content marketing agencies.
- Read and assess the kind of content the agency makes–it will be present on their website.
- Review the agencies’ plans and pricing.
We hope now that you have an answer to ‘what does a content marketing agency do?’. Growing businesses, or even starting one, is no easy deal. But, after you’ve taken the first step, let a content marketing agency step in to help you with it. So, sit back and relax! Content marketing agencies have got your back!