Running a roofing business is easy; it’s generating qualified leads where you’ll falter.
But as Professor Charles Xavier said in X-Men: Days of Future Past and Doctor Strange in the Multiverse of Madness, “Just because someone stumbles and loses their path, doesn’t mean they’re lost forever.”
The key is to treat lead generation as an ongoing process and not a one-off thing, as most people do. This means you’ll need to implement effective strategies consistently to grow your roofing lead generation.
Not sure how to make that happen?
Well, after reading this blog, you certainly will.
Here are several helpful tips to generate organic commercial roof leads:
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Canvassing
You must be wondering what painting has anything to do with generating leads. Don’t worry – it doesn’t.
In this context, canvassing refers to contacting people door to door who haven’t heard about your company.
So, write a script, set clear objectives, and advertise your roofing business in your neighborhood.
The Takeaway: Canvassing might be old school, but it can help you generate qualified leads without spending a fortune.
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Marketing
If canvassing doesn’t work, do not lose hope.
It’s time to go digital with online marketing.
But before dealing with something too complex, it’s better to stick with the basics. Develop a thoughtful, effective, and creative marketing strategy, starting with a quirky name for your business.
Once you figure it out, move on to the next step: a visually attractive and user-friendly website. Next is creating social media profiles and so on.
The Takeaway: Make yourself known by developing a website and creating social media profiles.
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Trade Shows
Attending trade shows is an effective lead generation strategy that doesn’t even cross people’s minds. And that’s a shame because it offers plenty of advantages.
From increasing brand awareness to creating new partnerships – the possibilities are endless when you attend a trade show.
So, the next time you hear about one, be prepared.
Try to offer something valuable to those who show up at your booth. It doesn’t have to be super expensive; something as simple as a keychain can do the trick.
Also, and this can’t be emphasized enough, follow up with your prospects. Otherwise, you’ll lose out on a sale long before you even make it.
The Takeaway: Attend trade shows and hand out free goodies to make an excellent impression on your potential clients.
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Search Engine Optimization (SEO)
Using SEO is arguably the best method of generating roofing leads. But there’s a lot at play here, primarily:
- Keywords
- Meta description and text
- Blog posts
- Link building
- Technical SEO
- On- and off-page SEO
As a beginner, all these words may sound gibberish to you. However, things won’t be so difficult once you get the hang of it.
The Takeaway: It costs practically nothing to develop SEO strategies, but the result they produce are everything.
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Pay-Per-Click (PPC)
No doubt, sticking your brand’s logo on your van produces excellent results. But the truth is, it’s becoming obsolete with each passing day.
Hence, to make sure you don’t get left behind, try something modern – like pay-per-click advertising or PPC. It’s an effective marketing technique in which you, the advertiser, will pay a fee every time your ad is clicked.
On paper, the strategy might feel a bit unconventional.
But when you consider the fact that for every $1 spent on Google Ads, businesses have the opportunity to make an average of $2, it seems like a wise investment.
And the best thing about PPC is that it isn’t only specific to Google. You can use many other platforms, such as Facebook and LinkedIn.
The Takeaway: If you play your cards right, you can start generating roofing leads within a week with PPC.
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Reputation Management
No need to scratch your head.
Reputation management is just a fancier way of saying customer reviews.
Back in the day, when technology hadn’t much progressed, it was hard to determine whether clients liked working with a particular business.
Today, however, it’s as simple as feeding fish in a barrel.
With just a few clicks, you can read clients’ reviews.
In fact, 87% of people do precisely that before hiring a company.
The Takeaway: While working on your online presence, manage reviews left by clients to build a stellar reputation.
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Storm Chasing Apps
Storm chasing apps are mobile applications that notify you every time a storm comes. Although it may seem unprecedented, you’d be surprised to know how many roofers have installed these apps on their phones.
You can do that too.
While it’s impossible to control the weather, what you can do is repair the damage caused by it.
The Takeaway: Install storm chasing apps on your phone to stay on top of neighborhoods that might need your assistance.
Concluding Thoughts
To summarize the important points in this blog, lead generation is the cornerstone of every business, not just a roofing company. Without it, you can’t even survive, let alone thrive.
But don’t be alarmed.
The tips mentioned in this blog can nudge you in the right direction, and who knows?
It might as well start raining leads!
