Is Guest Posting Still Working?
Is guest posting still working? In short, yes. But what’s changed? The key is making sure your posts are user-focused. The old ways may not be as effective as they once were. Here are a few ways to make guest posting work for your website. Keep reading to learn more about how to write a great guest post and how to pitch a guest post. Also, read this guide on how to optimize your anchor text in guest posts.
Getting backlinks from guest posts
Guest posting can be a very effective way to generate backlinks. It is important to select guest posts that are of high quality. The articles should be unique, act as a branding piece for your website, and include contextual links to your site. This will not only boost your user experience, but also your search engine optimization. Here are a few tips to help you choose the best guest posts:
Target authority sites – Using an authority site is a good idea for your backlinks. Authority sites generally have a high Domain Authority score, a large readership, and strict publishing guidelines. The only drawback to using authority sites is that you will likely face high competition from other guest bloggers. If your content is well-written, you should be able to sail through low-tier sites without too much difficulty. While they can be useful, you must take care not to spam these sites.
Writing a quality guest post
Whether you’re a newbie or an experienced blogger, writing a quality blog for guest posting still has its benefits. First, you should make sure that you’re writing for a site that’s worth writing for. Start with smaller, niche blogs that may be less prestigious, but are more likely to accept guest posts. As your profile builds and your popularity grows, you can move on to bigger sites. Just remember that guest posting requires a site to meet a certain criterion and to be on the radar of the target blog.
The next step is to write for the tone and style of the blog that you’re going to be submitting your article to. It’s crucial to stand out from the crowd, and the best way to do this is to be your most authentic self. Make sure to research the niche of the blog before submitting your piece, and read the blog’s writing guidelines if there is one. If they’ve laid out their writing guidelines, then you’ll know that they want to see a specific kind of content.
Optimizing the anchor text of a guest post
When creating a guest post, you must consider the anchor text. This is an important SEO factor. You cannot control the anchors used, so you should determine the purpose and goal of the link. For example, the link can point to a landing page or a blog post. For best results, ensure that the anchor text is relevant to both the content of the guest post and the destination. Here are some things to keep in mind when optimizing the anchor text of a guest post:
Use call of action words in the anchor text. You should have at least 15% of these words linked to a call-to-action. This way, readers can click the link and read more about the topic. These could be other websites, a YouTube video embed, or your bio section on a blog post. Be sure that you stick to the recommended 15% of anchor text and that the anchors read naturally.
Pitching a guest post
Pitching a guest post still works – if you know how to do it right. Before you approach a blogger about a guest post, make sure you understand their blog’s guidelines, including the format and how to contact them. Be genuine, and show them that you value their work by including their full name and email address. By doing this, your pitch will have a greater chance of success. Here are some tips to make your guest post pitch a success:
First, consider the audience of the blog. Are you aiming for a general audience, or are you writing about a specific niche? Consider how long your guest post should be, and then prioritize this in your pitch. You can use social proof such as your LinkedIn profile or resume to convince the blogger. Also, make sure to personalize the pitch to make a connection with the blogger. Include a question, or suggest something to the blog owner that relates to the topic of the guest post.
Setting goals for guest posting
Before beginning the guest posting process, you must set SMART goals for your posts. What do you want to accomplish? How much traffic do you want to get from your guest posts? Do you want to gain backlinks? If you want to generate more leads, then you need to write high-quality articles. Your posts should have high social sharing and engagement. Moreover, they should be web-ready and have a high domain rating. And finally, you should follow up with comments.
The first step is to identify the blogs that offer relevant content to your own. When you choose a guest blog, you must be sure to include links to your own blog. The more backlinks you receive, the higher your blog’s rankings will be. Luckily, most websites will let you link to your site in the body copy, as well as in your author bio. Guest blogging is a good way to spread your reach and get more exposure.
Avoiding guest posting
There are many advantages to guest posting for link building, but if you are not careful, it could hurt your credibility and harm your traffic. There are four best practices to remember when working with guest posting websites. Avoid spammy practices and stick to relevant niche websites. After all, a quality guest post will not only be interesting to read, it will also give you a good backlink profile. So, why is it so important to be careful?
In theory, guest-posting is beneficial for content marketing. It builds communities, contributes to ongoing industry conversations, and makes your readers aware of other good information sources. But in practice, it can also damage your brand and undermine your hard work and passion. If you want to enjoy the benefits of guest posting, you should focus on building your company’s blog first. In addition, you will not have to worry about putting up a separate website.