Learn the basics
Before getting started with digital marketing, it is utmost important to learn the basics concepts.
I’ll tell you why?
Trying to run before walking is very default and stupid. In the same way, thinking of becoming a digital marketing manager before learning the basics is next to impossible.
A digital marketing manager has a huge role to play in any organization or company. He must be aware of each and every terms and terminologies in the digital marketing domain.
Hence, in order to know each and everything about digital marketing you should build a strong foundation.
Develop your personality
The next important thing on which you need to focus on is your personality. Personality development plays an important role in enhancing the overall personality of a digital marketing manager.
It helps the manager to develop a positive attitude and look at the brighter side of every proejct.
When you step into shoes of digital marketing manager, you’ll be facing many challenges and issues. This is where your personality development skills come into play.
A strong and positive personality will help you interacting with your fellow workers, taken decisions, responding to various situations and acting in a proactive manner.
Learn leaderships skills
Of courses, you need to possess good leadership skills if you want to become a digital marketing manager in one of the most reputed companies of the word
As a digital marketing manager, you’ll be handling a team of 10-20 people or even more. This is why every digital marketing manager must have good leadership skills.
Leadership skills will not only help you in achieving your own goals but will also encourage other team members to do so.
Good leadership skills will also help you in getting things done from others at right time without any deviation.
Do an MBA in marketing
Although an MBA is not required to become a digital marketing manager but it would certainly give you an edge over others. An MBA is marketing will help you in getting awareness about global markets, latest techniques, strategies and much more.
Apart from this, the MBA will also improve your communications and presentation skills.
After completing your MBA, you’ll be having access to more job opportunities, better connection and networks.
Improve communication skills
Whether you agree or not, communication skills are very vital in order to become a digital marketing manager. Communication skills not only includes speaking good English but also conveying your message to others in simple and efficient way.
However, if you are working in a big corporate with a foreign client then English speaking is a must-have skill in order to become a digital marketing manager.
Apart from dealing with clients, good communication skills will also help you better coordinating with internal teams as well as management.
Here are the top techniques by which you can improve your communication skills:
- Do an English speaking course.
- Read English newspapers.
- Talk in English with friends and family.
- Ask for feedback.
- Watch English TV shows and movies.
Get digital marketing certificates
Of courses, yes, certifications are utmost important if you want to become a digital marketing manager. Certification will act as an acknowledgement or recognition for your specialized knowledge or skill set.
It can help you in setting apart from other employees as well as give a significant benefit in getting a project or a client.
Apart from this, certifications will also help you differentiate you with other employees in your field by showing that your expert knowledge in your work.
This will not only increase your chances of getting a promotion but will also you and edge of getting more salary and other perks.
Improve your work experience
Until and unless you don’t have a decent amount of work experiences you won’t eligible to work as a digital marketing manager. According to me, you must of 2+ years of work experiences to working as a digital marketing manager for any reputed company.
Having a good work experience will give you an overview of all the digital marketing channels including social media, email marketing, SEO, content and lot more.
This will increase your knowledge across all the sectors and domain of digital marketing.
Build good relationships with everyone
In order to become a digital marketing manager you also need to maintain good relations with your superiors and other employees. This will help you in better coordinating with all and managing your team better.
If you don’t have a good relationship with others in your company then you’ll face a range of problems including wrongly understanding the task and misinterpreted exchange of words.
Hence, it is important to maintain a good relationship with all if you want to become a digital marketing manager.
Develop award-winning strategies
Of course, you need to be a master in making strategies and keeping new ideas on the table. As a digital marketing manager, you’ll handle tons of projects as well as pressure.
Top management would expect you to deliver results.
That’s why you need to focus on creating award-winning strategies that give ROI to the clients.
Also, you must be well aware of latest and trending strategies, techniques and skills in the digital industry.
Be a motivator
If you want to work as a digital marketing manager in a reputed company then you must have good motivational skills. As a digital marketing manager, you need to motivate your employees and subordinates to perform well.
Yes, I know the fact that motivation and inspiration do come and go in everyone’s life.
But, as a manager, one of your tasks would be to keep your team motivated.
This will you and your team in giving the best performance to the top management.
Improve your public speaking skills
The importance of delivering the in-person message has been increasing day-by-day.
I know the fact that there are certain traits that set leaders apart from others. The ability to motivate others, clear thinking, sound vision, hardworking, flexibility, ability and forward-thinking are some traits that set managers apart from others.
Apart from these skills, there is also another which is Public Speaking.
Being an excellent public speaker can motivate the entire workforce and bring the ton of opportunities to a company in which you are working.
It also gives you an edge over other employees who are looking for an opportunity to work as a manager in top companies
Grow your LinkedIn Network
If you are serious about getting a managerial level job then grow your LinkedIn network. LinkedIn can give you a plethora of opportunities in terms of job, learning, networking with like-minded people and a lot more.
On LinkedIn, you’ll find tons of job Opportunites which you can apply directly on the company’s website.
Apart from this, you can also connect with HR’s of various companies and ask them if there’s any vacancy in their company or not.
Besides this, you can also use LinkedIn for learning and development.
Do an internship
If you are a newbie into digital marketing then no company would hire you directly at a managerial level. Hence, you need to do an internship, learn the basics of digital marketing and get yourself some years of experiences.
I personally did my digital marketing internship in one of the best IT companies in Kolkata called Accenture.
I would personally suggest you to do your internship from top MNCs as it would give you good exposure and experiences.
Keep learning new skills
Digital marketing is a dynamic nature. Digital marketing techniques and strategies which are working today may not give fruitful results after 20-30 years. This is because of the dynamic nature of digital marketing and technology.
Even companies expect their managers to be updated with the latest technologies, strategies and techniques.
In order to do this, you need to ensure that you are equipped with the latest skill and knowledge.
At the age of 33, I leared to ride hybrid paddle boards just for fun and entertainment. This shows my passion for learning anything.
Show your worth
It is important to show your worth to your company. If you feel that you are eligible to become a manager then you must prove it to your company by performing well every year.
Work hard and accomplish something big in your company.
This will increase your chances of getting a promotion in your company and then you can work at the managerial level.