Data is gaining more importance than ever in the competitive market space. Organizations give relevance to their business data to deliver quality customer experiences and make strategic business decisions. With your organization holding a significant amount of data, it is all important to effectively use the whole data towards the betterment of business processes.
What holds organizations back is the data silos. As data is valuable for business affluence, it should be easily accessible and shared among departments. You must break down data silos to remain competitive, make better decisions and to get a comprehensive view of your business. Before going further, we should understand what information silos are all about and how it affects your business.
What are data silos?
A data silo is the repository of data that is accessible to certain departments but inaccessible to the rest of the departments or other business units. It is the data that remains isolated from people who might benefit from accessing it. This brings down transparency, efficiency and trust within your business. For instance, there may be data to be shared between marketing, sales, and customer service departments, but is not happening.
If data common to these departments is not accessible to related agents, it may impact your overall efficiency. It affects your decision making.
How problematic are data silos for your business?
Data silos are not good for your business in many ways. Few reasons why data silos are hard for your business.
Data silos don’t provide a complete view of your business.
Imagine customer data is isolated from marketing, sales and accounts departments. These departments may fail to use the data they need to fulfill their task because of isolation of data. Data silos stop you from having a complete view of your business.
Data silos create an environment that is less collaborative.
Isolation of data presents a challenge to your teams. They should only work with their data. They do not have access to other data. This creates division within your organization, as teams don’t collaborate with each other on work. This prevents managers from making decisions based on data.
Data silos create poor customer experience.
How? You might have various customer touch points. Customer interactions often happen across various channels and at different stages of the customer’s buying journey. When data that is generated from various stages is stored separately, your customer service team won’t get a complete picture of the customer’s buying journey. It leads to the instance where they cannot deliver quality experience to customers
Data Silos affect productivity within your business.
If your team members don’t have access to information they need, it reduces the pace of your organization. They have to locate where the data lies, manually access it and use it. This really kills time and affects productivity.
Data silos build a security risk
If your business data resides on employees’ personal devices, it poses a greater risk to your business if no security measures are in place. It is hard to track who has access to what data.
Because of these reasons, data silos are not good for your organization. Moreover, the more isolated your data is, the more likely it is to become obsolete. Outdated data is of no use to the business. Working with data silos leads to poor quality data.
Avoid data silos with right solution
You can rely on the right solution to get rid of data silos. New generation solutions like Microsoft Dynamics 365 partners in UAE can help you avoid data silos. The solution enables you to connect different data sources together and deliver a unified view of data, getting rid of data silos finally. It offers you a unified experience by bringing all your data together into a centralized platform.
When you integrate the application with Microsoft Power BI analytics solution, you can derive more insights from your data. With meaningful insights, you can know customer’s trends, preferences, and interests. Create campaigns to target customers, personalize customer interactions, boost customer satisfaction, win customer trust, improve workforce efficiency and business growth, all with insights from your business data.
When you decide to use Microsoft Dynamics 365 ERP or CRM, get expert consultation from the experienced Microsoft Dynamics Partners. Their Dynamics 365 consultants can help you improve operational excellence with a reliable Microsoft Dynamics solution.
For your business located in any of the MENA, Asian or other countries, it is worth relying on Microsoft Dynamics 365 partners in UAE, Saudi Arabia, Oman, Qatar, Bahrain, Jordan, Kenya, Germany, Canada, Pakistan, and India.