The one-word marketers are shifting their focus to in the modern world is – Blended!
What exactly does that mean? Blended marketing integrates traditional marketing practices with digital marketing practices and strategies. The former includes TV, print, and the like, while the latter is everything done online. Both channels of marketing should have complementary strategies and objectives.
Why is a Blended Marketing Strategy Important?
Marketing is one field that requires vast knowledge to drive effective strategies and derive favorable outcomes for your business.
An excellent digital marketing strategy can create an impressive online presence for your brand. Many businesses focus on expanding their online presence, but unfortunately, they fail to devise a complete conversion marketing strategy. Focusing primarily on digital strategies is more of a mistake than a wise strategy.
Almost all business owners have two main fears when discussing marketing strategies:
- Will a digital marketing strategy replace the tried and tested traditional marketing strategies?
- Is it okay to focus primarily on a digital marketing strategy?
These fears are rooted in a simple fact – a lack of knowledge of marketing and lead generation tactics. It is essential to see how digital and traditional marketing strategies complement each other.
What is Blended Marketing?
Blended marketing is a healthy combination of digital and traditional marketing to create an effective conversion growth strategy. It is a method by which you make the most of the strengths of traditional and digital marketing. However, businesses often fail to integrate the two strategies optimally to drive more business.
Blended marketing is hugely beneficial to driving lead generation tactics. The idea behind it is to take the best from both forms of marketing. The aim is to achieve improved search engine rankings as well as increase offline exposure.
Lead generation strategies are greatly aided by blended marketing. Its goal is to combine the finest aspects of the two marketing strategies. Improved search engine rankings and more offline visibility are the goals.
When advertising your business, you need to utilize aspects of both forms of marketing. For instance, when planning an email marketing strategy, that should be done in conjunction with an offline direct mail plan. This way, you ensure that your blended marketing strategy reaches more people.
Advantages of Blended Marketing
Blended marketing truly has several advantages that can help increase your business manifold. Some of these benefits include:
- Increased exposure
- Reach the same audience through multiple marketing channels, both online and offline
- Effective lead generation.
- Ability to track the results and effectiveness of all campaigning strategies
- Identify the advantages of each marketing strategy
- Creation of multiple business promotional strategies
- Generation of multiple sources to reach the target audience
- Several sources to help feed the sales funnel
- Avail marketing opportunities online and offline
- Create a brand presence and awareness digitally and offline
- Market your business offerings on all available platforms
- Improved business image as a strong brand
Finally, increased sales
All of these advantages of blended marketing converge on one main benefit – maximum visibility.
How isa Blended Marketing Strategy Effective for Maximum Visibility?
Creating an effective blended marketing strategy is easier than it seems. It is a coordinated effort across traditional and digital marketing platforms implemented after you identify the target audience.
The beauty of blended marketing is the ability to craft strategies that can reach your audience across multiple fronts. When your target audience sees your brand everywhere they look, on the internet or on TV, their subconscious registers it. Eventually, increased brand visibility improves brand recall, subsequently driving sales.
Through a blended marketing strategy, you can get truly creative in your approach to make your brand stand out. Remember to mirror your digital marketing strategies in your traditional approach to accomplish a unified goal.
Dedicate time, research, and efforts towards this conversion growth strategy to make it effective in increasing your visibility.