Every brand including jewelry brands has its marketing strategies to increase the number of sales. These strategies can also include something out-of-the-box, like complimentary services to increase sales and make new customers. Few complementary services have been briefed here which shall not only attract new customers but also transform the existing customers into permanent ones.
Gift wrapping jewelry can be a unique strategy to attract customers. Gift wrapping is a service that doesn’t need much investment. Today, a variety of unique wrappers are available in the market. This service can be added as a complimentary service to attract customers to the store. Jewelry is not just bought for oneself. People also buy jewelry as a gift for their loved ones and friends. Gift wrapping the jewelry as a complimentary service can make them prioritize your brand whenever they have to gift jewelry to their close ones.
Warranty is the most important document for a customer. It is the guarantee issued by the seller or the manufacturer to repair or replace a product if it gets broken or loosened within a certain period of buying. Warranty must be complementary to the customers as the product bought by the customers requires a huge investment and they will suffer loss if it damages within a few days of buying. A warranty is a right of every customer and if it comes as complementary, then the customers shall get attracted to the jewelry store that provides it.
Personalization always remains an integral part of jewelry making. Many new technologies have been introduced which opens endless possibilities for personalization from engraved symbols to beautifully engraved texts and photos or even handwriting. Pendants, rings, and watches can be personalized easily and converted into beautiful gifts. This engraving service can be provided as a complimentary service to convert potential customers to regular customers. Suppose a customer has bought a three stone engagement ring and wants it to be engraved with the abbreviation of their names. A jeweler can provide the service for free.
Home delivery with a small token of gratitude
In jewelry shopping, customization is very common. Many people come up with their designs and ask the jewelers to make the same, some also customize their existing jewelry or new jewelry that they have recently bought. When the product has been bought and the payment is cleared, the jewelers can give an option to their customers that they would send the final product to the doorstep of the customers and that the customers don’t need to revisit the store to collect the product. This delivery service should also be provided as a complimentary service. Additionally, jewelers can also send a small gift along with the product purchased, as a gesture of gratitude. This complimentary service shall remain in the minds of the customers always and they shall recall the jewelers whenever they need to buy a piece of jewelry.
Jewellery cleaning, polishing, and inspection
Yes, jewelry also needs services. When a piece of jewelry like bracelets, chains, or Synthetic diamond rings is worn for years, they tend to look dull and sometimes the inner side of the jewelry that is in constant contact with skin becomes blackish because of the sweat of the skin. They need to get cleaned once a year. The jewelry brand can take this as an opportunity to build trust with their customers. The brands can give this cleaning and polishing as a complimentary service.
These are a few complimentary services that jewelry brands can provide to their customers to build trust with them.