If you are like most business owners, you probably have a growing list of content ideas in your notebook or on your computer that you haven’t had time to get to yet. Chances are, the more you put it off, the longer the list gets.
As your business grows and changes, so should your Content Marketing Services to keep up with industry trends and changing customer interests. Start making these five steps part of your daily routine so that future content updates will be easier and less time-consuming
1) Save Time with Templates
When you’re ready to create new content, don’t start from scratch. Start with a template—not only will it make future content creation easier, but it will also save you time and make your business more efficient.
That way, when you need to add a new item or update an existing one, you can do so quickly and efficiently. For example, if your company sells three types of products—Clothing A, Clothing B and Shoes C—you can have a template already created for each type of clothing along with one for shoes.
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2) Create Content That Answers Questions
If you’re looking to create content that lasts a long time, focus on creating content that provides answers to commonly asked questions. As people seek more information about topics they’re interested in, your content can be a one-stop shop for all of their questions.
Plus, once you create something new, you can easily re-purpose it as an answer to common questions—even years after it was first published. For example, we recently updated our How to Start a Business: A Step-by-Step Guide with new tips and strategies based on feedback from readers and other entrepreneurs who have started businesses since we originally wrote it. This is just one way we’ve been able to make our original content last longer than expected.
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3) Invest in Mobile-Friendly Images
Mobile searches will soon overtake desktop, so it’s a good idea to make sure your site is mobile-friendly. This will help you maintain a consistent experience across all devices and platforms, which can boost engagement and traffic.
If you have a CMS or online publishing system, many of them already support responsive design or offer plug-ins that make it easy to set up your site for mobile browsing. Or, if you don’t have one in place yet, now is a great time to start thinking about how you want your content and layout to look on different screen sizes.
4) Automate Repetitive Tasks
If you’re looking to save time for more meaningful tasks, chances are there are a few easy ways to automate your work. For example, is there a way you can set a specific day or time for publishing updates? Are there third-party platforms that allow you to schedule posts ahead of time?
If you don’t want to spend hours on manual updates, spend some of your free time building those tools into your schedule. Time is valuable – and it’s hard to get back once spent – so make sure you’re making effective use of every minute!
5) Use Customer Feedback to Generate New Topics
If you’re already putting out content, chances are good that you’re getting feedback from your customers. The trick is to convert all of those unsolicited suggestions into new topics.
So, if your customers ask for an eBook about one topic, create an eBook and include several other topics that customers requested in your response. Then just release it with a disclaimer: This eBook includes information on [topic A] as well as [topic B]. Thanks for all of your comments!
We hope you find it useful! By using customer feedback to create new topics, you’ll end up with more relevant content and save yourself time in managing multiple updates.
Conclusion
We all know how overwhelming it can be to think about a big project, whether it’s a presentation, research paper or website update. If you’re going to do it right and give your best, then you need to divide and conquer. Tackle your project in manageable chunks.
So if an enormous update is staring you down on a Monday morning, try breaking that mammoth task into smaller chunks. Complete one small step before moving on to another—break it up into pieces, not unlike eating an elephant: one bite at a time. Your audience will thank you for providing more frequent content updates, not fewer!
